Tourism, Handicrafts, and Agriculture
Description
BRAVO, financed by Italian Debt for Development Swap, aimed at poverty reduction of small-scale producers, of women excluded from labour, and of unemployed youth, by tackling the challenges hindering the full development of Fayoum governorate in its three main economic sectors (tourism, handicraft, agriculture).
The proposed strategy was based on the enhancement of the available assets, and the creation of new opportunities, both on the market of goods and labor. The project played a significant role towards the achievement of women’s economic empowerment by targeting unemployed women and girls, as beneficiaries of skills development and micro finance actions, to play the actors’ role in services and facilities establishment.
The project specific objective was:
- Promoting Fayoum as an eco-tourism destination through the creation of a comprehensive system where natural, archeological, cultural heritage are integrated and harmonized and typical productive activities are enhanced.
The results of the project are:
- Fayoum Governorate has been promoted as eco-tourism destination
- Local craft has been enhanced and has generated job opportunities in target communities
- Selected agriculture products including biological poultry are part of the fair trade network
Services
Inception
- Field Data Collection
- Strategic Planning for the whole project
- Re-draw the project results’ indicators of achievement and activities and identify recommendations and areas of intervention
Ecotourism
- Develop ecotourism itineraries containing heritage sites of 4 Villages (Qarun, Tunis, Nazla, Medinet Madi)
- Organize exhibitions and community trade fairs
- Increase the visibility of the 4 villages and its products and services
- Enhance current ecotourism services and promote entrepreneurship initiatives in the target villages