Marketing and Institutional Support to Handicraft Producers’ Organizations in Egypt

Description

“Marketing and Institutional Support to Handicraft Producers’ Organizations in Egypt” project is another initiative that provided support to Marketing Link Program. The objective of the project was to improve the economic prospective of Egyptian handicrafts production through strengthening the organizational, productive, and trade capacities of handicraft producers located in different Egyptian regions.

The MLP develops the capacity of Craft Producer NGOs to access local, tourist, and export markets through the development of their work processes and structures with regards to product development, production management, and organizational management. In parallel, the MLP has developed the capacity of a fair trade company that provides distribution channels and marketing services to these NGOs. The MLP program has provided business development services as well as budget support until break-even point of the company.

This project was implemented together with COSPE.

Services

The program has employed a variety of methods towards the NGOs as well as the Fair Trade Company.

Services to NGOs:

• Credit Line for Production Pre-financing
• Micro Grant Program for NGOs
• Product Development
• Capacity Building towards production management and organizational management

Services to Fair Trade Company:

• Business Planning
• Supply Chain Management
• Market Development
• Export Promotion