Public Awareness and Participation Program: Social Marketing Assessment and Micro-Grant Programme Design
The Strategic Action Programme (SAP) for the Red Sea and Gulf of Aden has been developed by the countries of the
region in cooperation with the Global Environment Facility (GEF) and its implementation agencies. SAP is a multi-facetted project and has been divided up into eight interconnected components.
Its overall goal is:
- to adopt the most efficient and effective strategy in order to reach out to large communities and enhance their adoption of best practices
- gain new understanding of their coastal environment as a source of economic support
- and improve the livelihoods at the coastal communities.
One of the sub components of SAP is a Public Awareness and Participation Program with the immediate objective to enhance public awareness of the importance of coastal and marine resources in the region and to promote the active role of the public in their conservation.
Services
Under a consortium with ACDI/VOCA, NSCE has been commissioned by PERSGA to carry out a social marketing assessment and to design a detailed micro-grant programme that would provide financial support to local environmental and community groups, as well as to prepare a strategic work plan based on the findings that will lead to the goals of the SAP.