Marketing Link Programme (MLP) I | | North South Consultants Exchange

Marketing Link Programme (MLP) I

Marketing and Institutional Support to Handicraft Producers’ Organizations in Egypt

Description

Marketing Link Programme is a non-profit initiative launched by NSCE in 1990 to support Egyptian crafts producers. It aims at improving their standards of living by increased income generation, while preserving the local heritage through crafts. In 1997, World Education and NSCE initiated a collaboration in order to provide additional technical and financial support to NGOs and producer groups working in the framework of MLP program.

The overall objective of the project was to:

  • facilitate registration requirements with MOSA for at least 5 Egyptian NGOs;
  • NGOs demonstrates improvement in priority;
  • 30% increase in the volume of MLP participants organizations;
  • increase in producers’ income by 30 %; creation of 200 new job opportunity;
  • 90% of the delivered products to ECC have witnessed improvement in the quality and last but not least
  • All NGOs will involve their producers in decision making process.

Services

NSCE/World Education have upgraded the capacity of the Crafts producers through designing and delivering a number of training packages in the fields of organizational development, financial management and production Management. Based on the Training Needs Assessment conducted in the beginning of the project, these training packages were customized to meet the needs of the participants. The overall aim of the training component of MLP Phase was to equip handicrafts CDAs with the skills, attitudes and systems to effectively manage existing production activities that benefits the crafts producers.